DA LOOP was born from a simple truth - India deserves better loungewear.
Inspired by the World. Built for Here.
Our founder, a woman who spent most of her life in the US, fell in love with the effortless elegance of European fashion and the comfort-first culture of American loungewear. But every time she returned home, something felt missing — quality.
Our founder, a woman who spent most of her life in the US, fell in love with the effortless elegance of European fashion and the comfort-first culture of American loungewear. But every time she returned home, something felt missing — quality.
What makes us stand ahead
Our Fabric. Our Identity.
We obsess over fabrics — Velour and Terry, handpicked for their softness, durability, and elevated feel. These aren’t just textiles. They’re the reason DA LOOP pieces drape better, feel richer, and last longer.
What we are upto
THE MISSION
- To redefine premium fashion by making it accessible.
- To craft pieces that move with you, from slow days to long flights.
- To build a brand that stands for style, softness, and sustainability.
